Sunday, November 23, 2008

What’s on Your Wall?

I’ve had a quote on my wall for the past 7 years. You may know it:

Our deepest fear is not that we are inadequate.
Our deepest fear is that we are powerful beyond measure.
It is our light, not our darkness that most frightens us.
We ask ourselves, who am I to be brilliant, gorgeous, talented and fabulous?
Actually, who are you not to be?
You are a child of God.
Your playing small does not serve the world.
There is nothing enlightened about shrinking so that
Other people won’t feel insecure around you.
We were born to make manifest the glory of God that is within us.
It’s not just in some of us; it is in everyone.
And, as we let our own light shine, we unconsciously give
Other people permission to do the same.
As we are liberated from our own fear,
our presence automatically liberates others.
Marianne Williamson, 1992, A Return to Love

This quote is quite famous, used by Nelson Mandela in his 1994 Inaugural Speech, and quoted widely throughout the world.

These words have blessed my life for many years. In fact, I’ve used them so frequently in corporate training classes, that my co-teachers tease me saying, “Oh, it’s time for Lynne to do that quote again.” They can now say it with me.

What part of your book can inspire people?

Never underestimate the power of your words to help and inspire your readers. Words have power to build up, motivate, educate, entertain, and encourage.

When you write your book, you transform the lives of your readers. It can be an awesome responsibility and a thrilling opportunity.

As you write your book, do not forget that your words and your message matter deeply.
Thank you for sharing your light with the world.

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Wednesday, November 5, 2008

A single coaching question that makes all the difference


Why should I invest my precious time in reading your book?

Spend some time with this question and your journal.

Imagine your busy reader, deciding if she should read your book or play with her kids, go to the gym, clean up the house, or take a bubble bath.

What precious information will you give her in your book that will make reading it worthwhile?

When you get very clear on the answer to this question, you will write a powerful, focused book and market it with confidence. If you cannot answer this question in your back cover copy, your description on Amazon.com, your website, and whenever someone asks you about your book, it will not succeed.

This question is crucial to your success.


Please do yourself and your future readers a favor, and invest some time in answering it.

When you do, you will know why it was a worthwhile use of your time to do so.

Trust me on this one.


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